In pre-release pictures I always thought that Lego Mario looked a little odd -with Mario's custom portliness squared off- but in the hands and up close he's a delight, while his digital antics were an instant hit with both my three year old daughter and her seven year old Lego-obsessed older brother. Lift him off the ground and he makes Mario's bounding jump sound, lay him down and he goes to sleep, remove his dungarees and. 'mamma mia!'. Switch him on and his eyes light up as he chirrups 'It's-a Lego Mario time' in Charles Martinet's recognisable tone. Rather than the traditional mini-figure, Lego Mario is a chunkier interactive toy with a light up LED face and chest, QR scanner, motion-sensing and Bluetooth. Not that you would necessarily guess that from the sets themselves unusual dioramas with a digital twist that captures the spirit of both. Never competitors, as such, with Nintendo operating in the digital world and Lego the physical, but both driven by their own sense of identity and meticulous quality control.Īs such, one can imagine the process to produce these sets was somewhat arduous at times, as the companies thrashed out a way of preserving those identities.
Few toy brands can lay claim to influencing as many childhoods as these two. Nevertheless, there seems something particularly significant about the team-up between Lego and Japanese gaming giant Nintendo for this sprawling range of Super Mario sets. Star Wars, Harry Potter, Ghostbusters all have long had their own intricate building sets and lavish models - a rite of passage extended more recently to newer phenomena such as Stranger Things and even Overwatch. Few of the world's biggest fantasy properties remain untouched by the Danish construction toy's brickification. Throughout its gilded 70-year history, Lego has both driven and been driven by global pop culture.
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